As with the car, the new website is 'pure' McLaren - innovative, exciting and a design that's driven by functionality
McLaren Automotive has launched a new website to act as an engaging and informative online showroom for the new MP4-12C. Future customers and McLaren car enthusiasts can view the 12C in detail through an animated 'explosion' of the car's technical features at www.mclarenautomotive.com
McLarenAutomotive.com has been developed to reflect the design ethic of all future McLaren sports cars; all features are intended to enhance the experience of users. The front page of the website presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.
McLaren Automotive Head of Marketing, Lianne Daly, said: "It is vitally important that potential customers of McLaren Automotive across the globe are able to see the unique properties of the MP4-12C and gain an understanding of why we are claiming that this car will set new performance and efficiency standards in the core sports car market."
In addition, users will be able to view a gallery of images from McLaren Automotive's past and present and also tap into 'The Insider', a blog that will be regularly updated with developments from the depths of the McLaren Technology Centre.
The web design of McLaren.com has been managed by AKQA. 3D animation is provided by Burrows and McLaren Automotive's visual identity has been developed by Fitch.