NEW YORK, Jan. 12 -- Despite a recent report to the contrary, Nissan North America confirmed its full participation at the 2010 New York International Auto Show (NYIAS) today ending any speculation that the Japanese automaker was pulling out of the Show.
Over the years, the company has chosen New York for many of its most important new vehicle launches including the all-new seventh generation Maxima and the volume-leading Altima.
"Infiniti will unveil the all-new QX56 full-size luxury SUV at the New York International Auto Show this spring," said Nissan North America product public relations director, Scott Vazin. "The show perfectly suits our needs in terms of launch timing, media attendance and, most importantly, our customer base."
In fact, New York represents the nation's largest DMA (designated market area) for most automobile manufacturers, including Nissan and 22 of the 35 major automobile brands. New York is the second largest DMA for eleven of the 12 other brands.
Every major automaker that sells cars in the U.S. is exhibiting at the 2010 New York International Auto Show.
"Auto shows continue to be one of the best marketing tools for selling cars and trucks," said show director Candida Romanelli. "In fact, a recent survey conducted at last year's event concluded that auto shows are the number one most reliable source of information for consumers in the new vehicle market and that attending the show significantly increases their purchase consideration. In this economy, we understand the importance of every marketing dollar spent, and we are pleased that Nissan and others consider New York a sound investment," concluded Romanelli.