'My blog started as a simple "Would this repel men or not?" Now it's more about questioning whether or not what I'm featuring is aesthetically pleasing and wearable art. Initially, I wasn't the man-repeller; I was just making the observations. Over time I started putting images of myself on the site, created a persona. It has expanded from just women's fashion being repulsive to men to women consciously dressing for themselves and almost hoping that they will in fact achieve man-repeller status.'